—Nichole Carpenter, Director of Marketing, Imo’s
Imo’s wanted a place that would better keep their extremely loyal fans coming back, while also offering saucy content and big promotions that grab their attention. Additionally, we wanted to increase engagement and frequency of orders in the process.
In many ways, naming the rewards program experience was the easy part. We brainstormed and bucketed entire lists of name explorations: From Imo’s Bucks, to Primo Dealios, to Pizza Perks, to Dough-to-Whoa, to “Reveal the Deal,”…but nothing stuck like the first name to pop in our heads.
We called it Square Deals.
From there, we realized rewards would lead to loyalty, and that loyalty could lead to advocacy for both the app experience, the overall program, and the delicious pizza.
Paradowski is thrilled to continue as their perfect pizza partner. And we think that’s quite a deal.