The largest rental vehicle company and leading mobility solutions provider worldwide
The Lab is made up of writers, creators, strategists and account managers who make the engine move, seven days a week. In order to create at the speed of social, our team needed to adopt a shift in mindset from the typical creative process.
We staff the Engagement Lab with the right number of people to share a balanced workload and achieve client goals. We reject martyr syndrome and raise our hands when we need help or can be of help.
“Social media management” isn’t one discipline. It requires specialists working together with a shared understanding of how to build and grow a social presence that constantly connects, entertains and provides value to audiences.
While we all have titles and swimlanes, we are all accountable to each other, our clients and the work. We are not territorial. We fully embrace the belief that good ideas come from anywhere.
We expect to be told “no” a lot. This does not deter us from moving on to our next idea (or twelve). The internet moves on fast and so do we.
We use operating procedures to ensure quality control at all times. We measure twice and cut once.
We ask and answer questions of each other at any time without fear or judgment. When we make mistakes, we notify each other immediately, own them, document our learnings and move on. We don’t beat up ourselves or each other.
We dabble, find and share inspiration, play, think about what’s next, say “what if” and make time to enjoy what we do, building relationships with each other and our client team.
We understand the brand’s goals and voice on each platform. We stay up to speed on what’s going on across digital platforms, the news cycle, in the industry and among competitors. We look for opportunities to participate in relevant conversations through our responses, proactive engagement, and content creation, but we ask ourselves the necessary questions to check our own biases against our audience-led approach.
We elevate and celebrate diverse voices in our audience communities.
We give credit where credit is due.