- Cat Schmitz
During a strategic intake session, we dug deep into what it is that makes Cat tick. And what we found was… well, all the squiggly, gooey human stuff that makes most of us tick. But in a more unapologetic, cozy, comfy, uninhibited way.
She already had an embarrassment of riches on her side: a loyal following, a slew of sales, and a studio filled with unabashedly joyful prints and patterns just begging to be photographed.
So Cat asked us to take a look from the outside and dial in on what the Cat Schmitz brand could and should be — what product lines to include, when to release each rollout, and how to present herself to the world.
We played around and got goofy for an in-studio photoshoot, merging our team with some of Cat’s closest compadres, Then we all went and did karaoke. Because karaoke, like Cat Schmitz, is about loudly expressing your feelings and letting everybody see what a well of weirdness you have inside of you.
We ended up with a website — and also a brand foundation, social media assets, a logo, a media kit, a slew of vibrant photos and shape treatments, and incredibly full hearts.
Cat’s new website is as much fun, with as many wiggly shapes, and as many unexpected surprises as we could possibly cram into a single URL. She thanked us for bringing our whole selves to the work. And we thanked Cat for making the kind of space where we could do that.